Cardigan Empire

Illustrious Aileen returns, effortlessly flaunting the adaptability possible through Sartorial Branding. For mother consistency bears a dear little dividend in versatility.

Radically diverse species of styles can not procreate ensembles. Sure a horse and donkey can produce a lovechild, but do you really want to wear a mule? A closet which reliably issues the same brand of style can be easily rearranged in multitudinous fashion genetics.

Now some heterogeneous diversity does yield robust results. If your wardrobe only holds tulle skirts and wrap sweaters, you might as well bread weakly cousins. Feel free to mix opposites, just be sure they share similar core foundations.

If executed appropriately you, like Aileen, can take a single piece from dinner reservations to bambino chasing.

This is Mrs. Aileen. She is a Laid-back Bombshell, but you already knew that. You could see it in the sharp silhouette of her color-blocked dress, juxtaposed against the soft ruffles of her open cardigan. Aileen is a laid-back bombshell Monday through Sunday. There are no bohemian ponchos on Thursday or modern career jackets on Wednesday casting doubts on who exactly this diva is. Aileen is unmistakeably, undeniably Aileen 365 days of the year.

Now think of your most favorite icy cold, bubbly fresh soda. Imagine its pretty little can or bottle. What if each time you purchased your treatie-treat, it wore a new color, a new typeset, a new name. How would you know which of those cans held your signature nectar. How could you fail to doubt that they weren’t adjusting the magic formula as well?

Sartorial branding delivers a similar function. While I don’t suggest a strict uniform for individuals (other than those who have an Einsteinian schedule and a detestation for clothing selection), I do suggest personal consistency.

Consistency doesn’t necessarily come from wearing the same twinset and chinos everyday. You can be consistently offering the same message while switching between hues and textures.

Soder-pops consistently change their advertising, they even have special holiday addition packaging, but you never doubt that they’re the same delicious internally.